Despite heavy vendor investment, enterprise AI copilots embedded in SaaS applications are seeing uneven adoption, with usage concentrated among power users while many employees rarely engage.
Barriers include unclear use cases, hallucination concerns, and lack of integration with internal knowledge bases. Vendors are responding with better onboarding, RAG capabilities, and role-specific interfaces.
Buyers evaluating AI features should insist on proof-of-value pilots with measurable productivity metrics rather than paying premium prices for capabilities that may see limited actual use.
